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Marketing
Eldorado Stone Mood Board.
MARKETING
MOVERS + SHAKERS

Just over a decade ago, the North American market saw a renaissance of Tuscan style residential properties and a rise in commercial spaces using natural and nature-inspired materials to attract customers. Today, specifiers in all channels are embracing the use of biophilic design elements for a broader range of applications than ever before, and we are proud to promote decorative stone as the “project-perfect” solution for exterior and interior spaces of any size, for every market.

Our vision is to lead industry transformation through product innovation and marketing excellence. Backed by a world-class team of skilled artisans, technical leaders and other organizational leaders who literally pioneered the manufactured stone veneer (MSV) category, the Stone Marketing Team provides strategy-based sales and customer support, trend-forward thought leadership, and a wide selection of relevant marketing and communications resources.

Tactically, we have organized our best-in-class team to allow for swift and efficient actions that will help stakeholders at all levels establish MSV as the preferred cladding of choice, increase our wall share and solidify our place at the forefront of design trends.

The experts
MEET OUR TEAM
BORAL HEAD SHOTS
Sarah Lograsso
Senior Director of Marketing & Product Management

Building Products Industry Influencer + Thought Leader

As Senior Director of Marketing and Product Management for Westlake Royal Stone Solutions, Sarah has successfully coupled her design talents with business acumen to refresh, refine and distinctly position five standout brands in the North American market and abroad. She continues to provide design direction for the brands’ variety of best-selling modern profiles and trend-forward color palettes while also developing tools and merchandising for the commercial success of the multi-brand portfolio. By delivering a steady stream of compelling articles, interviews and technical resources to the market, Sarah has also established herself as a subject matter expert and industry thought leader.

Her expertise and industry acumen are founded on more than 15 years of experience in the manufactured stone veneer and outdoor living products categories. Prior to joining the stone industry, Sarah honed her talent as a designer in custom residential and model home design, where she was responsible for identifying and leveraging trends while refining the aesthetic appeal of a variety of home spaces. Since joining the stone industry more than a decade ago, she has worked with passion to transform the look and feel of decorative, manufactured stone by providing distinctive creative direction throughout the product design process. She has also worked diligently to enhance the prestige of the category through various marketing and promotional efforts targeted at masons, builders, designers, architects and consumers.

To keep her finger on the pulse of emerging trends and the biggest “asks” of tomorrow, Sarah works closely with colleagues on the sales and product management teams, as well as industry influencers and other trendsetters in color and design. By collaborating across this wide network of stakeholders, she is able to build and spearhead strategies that will elevate each brand’s presence in the market while concurrently promoting Westlake Royal Stone Solutions as a sought-after source for cladding solutions and forward-looking industry leadership.

BORAL HEAD SHOTS
Chelsey Canto
Marketing Project & Communications Manager

Air Traffic Controller + Knowledge Builder

As Marketing Project and Communications Manager for Westlake Royal Stone Solutions, Chelsey is a skilled project manager and expert super-communicator whose mission is to keep all communications flowing smoothly in a variety of directions. This includes disseminating routine digests of business and marketing news to a wide range of internal and external customers, as well as streamlining communications and reporting processes among our divisional teams to create consistency in cross-brand work. This focus on elevating knowledge transfer provides an unparalleled strategic alignment between sales and marketing.

Not one to settle for the status quo, Chelsey leverages her innate organizational skills to elevate and unify our collective efforts in trafficking and fulfilling incoming requests while advancing new opportunities and sharing knowledge about developing trends. She works across the business to identify and bridge gaps in tools and resources while finding creative ways to transfer marketing-generated knowledge into the hands of both sales and customers.

Copy of Award Badge - 2023 Remodelers’ Choice (2)
Meet Our Design Partner

Meet Kerrie Kelly, renowned designer and lifestyle expert committed to bringing thoughtful design into everyday life. Browse our latest Design Dialogues, behind-the-scenes videos, blogs and what's next with Kerrie x Westlake Royal Stone Solutions